Printed ServicesABC Printing Company is a full service printer, which means we can do just about anything. In addition to printing, we provide the following services to help you complete your project.
Promotional ProductsDollar for Dollar Promotional products are hard to beat at promoting your brand. See them at http://abcprint.logomall.com/
Direct Mail MarketingNewer technologies and distribution channels have made some people question the effectiveness of direct mail marketing in today's business world. But smart marketers continue to find success using direct mail. A recent study from MarketingSherpa found that 79% of more than 1000 marketing professionals questioned still consider direct mail to be effective or very effective marketing.
And why not? Done properly, direct mail marketing can deepen customer loyalty and increase front-of-mind awareness for a company and its brand.
When you're ready to launch a direct mail campaign, we can help. We're experts at creating super-successful direct mail materials that "wow" customers and prospects alike.
From creative concepting and eye-catching design, to expert production, mailing list curation, and efficient, effective distribution, we can manage your direct mail project every step of the way. Whatever the goal, we'll help you get the word out and succeed.
If you're considering email marketing for your company—or have tried email marketing before—we can help you plan and execute successful email campaigns. Our proprietary email management software makes it easy to:
- Create beautiful, eye-catching, professional mailers that will make a positive impression on your customers. Use any of our built-in templates, create your own, or have us design a piece for you.
- Preview your mailings to make sure they look great across all the major email services and programs.
- Spam-check your messages to ensure compliance and increase the chance they'll get through to your subscribers' email boxes.
- Segment your mailing lists so you can target specific groups.
- Track delivery, opens, click-throughs, and other key metrics to ensure you're getting the best return for your dollars spent.
When it comes to email marketing, we have you covered.
Mailing ServicesWhen your printed project is finished, we can also manage your mailing services to save you time and energy. We offer a full-service, turn-key mailing solution. To learn more, follow the links in the Mailing section above.
New Product LaunchSay you're launching a new product and want to give it a competitive edge. Or perhaps you're ready to introduce your services to a new market or to a new segment of prospects who have previously gone untapped. Whatever the case, you want to make a big splash, but you also want to make sure it's the right kind of splash (think Olympic diver vs. cannonball or belly flop). That's where we come in.
Our marketing support team provides the services and expertise you need to make a positive impact (and impression). From printed postcards, product literature, PURLs, and media kits to complete multichannel marketing campaigns, we'll get you started on the right foot and lead your journey every step of the way.
PersonalizingPersonalizing occurs when each of the printed pieces includes the name of the person who's receiving it. Instead of saying "Dear Occupant" or "Dear Sir or Madam," the mailer would say, “Hi Tom, here's a special offer for you!"
PURLsPersonalized URLs (or PURLs) are custom website addresses set up to deliver highly specialized content to your customers and prospects based on their individual preferences and tastes.
The premise is fairly simple. When you add a PURL to a print or email marketing campaign, each recipient will receive their own unique website link, associated with their specific account or contact information. On a print piece, such as a postcard, flyer, or newsletter, the PURL will appear as a printed website address, somewhere on the page. For an email campaign, it will be a clickable link. In both cases, the address is unique to each recipient, so no two are the same.
When the customer clicks the PURL (in an email message) or types that PURL (from a direct mail piece) into the address bar on their favorite browser, the website they are linking to will use that PURL to identify the visitor and deliver personalized content targeted specifically to them.
PURLs are an effective way to connect with customers on a very personal level. As such, they're good for verifying and updating customer information, presenting highly targeted offers, and eliciting feedback. They're also great for tracking click-throughs and measuring the effectiveness of a marketing campaign.
Top brands use PURLs all the time—and you can, too—without spending a fortune and without the need for an advanced degree in computer science (or even a basic understanding of web technology). Want to learn more? We'd be happy to help.
Variable DataHave you ever received something that you know is bulk mail, but yet you read it because it is personalized with your name? It's amazing how seeing your name in print can raise the level of curiosity you have about the contents of a mail piece. Your customers and prospects will have the same reaction when they receive a mail piece that has been personalized using variable data printing.
Variable data printing enables you to be more intentional about your marketing strategy by providing a way to personalize any printed piece. However, moving personalized information from a database to paper can be a difficult task, especially when the database is large or complex. We can help.
We would be happy to partner with you in exploring the world of variable data printing. Call our print shop today for more information about how you can incorporate variable data printing into your company's marketing strategy.
VersionizingVersionizing is a type of variable data printing where different versions of the same printed piece can be automatically printed on a digital press. For example, a postcard direct mail piece could be printed in one color for men and a different color for women.
EDDM MailingsYou choose area, we print and deliver to post office.
Postal PresortingOur mail presorting services save you money on postage and speed delivery time.
Our advanced mail presort technology lets us barcode and presort your mail according to 3 and 5 digit ZIP code. Presorted mail is easier and faster for the USPS to process. The ease of processing allows the Postal Service to charge us, and you, less postage. Whether it's first-class or standard mail, we get you the best possible postage rates. In order to accurately process mail and integrate it into the mail stream, we use high-speed sorting machines and recognition systems that are very similar to the ones used by the Postal Service. We can CASS certify your mail, spray barcodes (if necessary), and sort mail into the most accurate 'final destination' ZIP code. Once sorted by ZIP, the mail is put into trays and presented to the USPS for mailing at a discounted rate on your behalf.
CASS CertificationCASS is a United States Postal Service (USPS) acronym for Coding Accuracy Support System. The term CASS is widely used by the USPS when they refer to the verification status of an address list. In order for an address list to receive CASS certification, it must be checked against the USPS Address Matching System (AMS) CD-ROM, and the 11-digit delivery point ZIP code and corresponding barcode must be added. Only addresses with the delivery point ZIP code and barcode are eligible for "automation" bulk mailing rates. A mailing list must undergo address verification every six months (every three months for carrier route mailings) and is particularly important to mailers because of the difference between the "automation" and "non-automation" mailing rates, which is about $.05 per piece. For a 10,000 piece mailing, CASS certification of the address list could save the mailer approximately $500.
Our mailing services department uses the latest CASS certification technology (in-house) to help our customers keep the cost of their mailings as low as possible and to ensure a high percentage of delivery success.
Database ManagementKeeping your mailing list organized and up-to-date can be challenging. Let us manage and maintain it for you. We'll store your customer data securely in our database—updating it, weeding out bad addresses, and ensuring its accuracy every time. Our database management solution is designed to optimize delivery and ensure the best rate possible for all your mailings. It also makes it easy to personalize your materials and target your mailings based on predefined criteria. So before you try to go it alone with your mailings, give us a call. We're here to help.
INKJET addressPersonalization can play a key role in the success of your direct mail marketing campaigns. Even something as simple as a personalized headline or greeting can have a significant impact on response. That's where our state-of-the-art inkjet address service comes into play. Once we print your mailer, we can personalize it as we address it, all in one easy step. Choose any font you'd like, any size, and any ink color. Our equipment can even add a personalized or static headline or ad line anywhere on the mailer at the same time it's applying the address.
Prefer address labels instead? We can do that, too. We can even barcode and live stamp your pieces as they're being addressed, saving time and ensuring better accuracy. Our equipment can print on virtually any surface, including coated papers designed to withstand the wear-and-tear of automated Postal Service sorting equipment. It's just one of the many services our mailing department provides to ensure better results for you.
InsertingWhether a simple, one-page sales letter in an envelope or a multi-piece marketing kit (letter, several brochures, training CD, reply form, etc.), our printing firm can put it all together for you accurately and fast. Our high-speed automatic inserters allow us to handle very large mailings. We've also perfected a fast and accurate method of hand insertion for those projects which cannot be done by machine.
Post Office DeliveryWhen your mailing is completed, you are welcome to pick it up at our office, or we can deliver it directly to the post office for you. We are experts at completing USPS paperwork (which is often complicated and confusing), and we have a lot of experience working with the bulk mail department at the post office. We strongly suggest you allow us to work with the post office on your behalf. There is a small cost for our service, but we can save you a lot of time and possible frustration. Allowing us to handle your mailing project from concept to post office delivery is a smooth, one-step process that saves you time, money, and stress.
Postage DiscountsThe United States Postal Service (USPS) offers significant discounts for volume business mailings and nonprofit organizations. These discounts apply to basically all types of business mail and can significantly reduce the cost of postage at your company.
When you work with a mailing services specialist at our printing firm, you can be sure you'll receive the lowest postage rate and the best possible delivery times.
Unlike traditional mailing houses, we're unique because we have the ability to take your mailing piece from design through delivery to the post office. We specialize in mailing services project management. Why would you want to have your mailing project designed at one place, printed at another, and then mailed at a third place? We can save you significant time—and hassles—when you let us manage the entire print and mail process for you.
Qualifying for discounts
To qualify for mailing discounts, your mailer must meet certain guidelines set by the USPS. Generally speaking, your piece must meet size restrictions (length, width, and thickness), weight restrictions, and design/layout requirements.
A qualified nonprofit organization is entitled to significant mailing discounts over standard mailing rates.
Presorting - DPBC (Delivery Point Barcode)
Presorted mail that is sorted by ZIP code and imprinted with a barcode prior to delivery to the post office can save you money. The USPS gives discounts to companies who participate in their "revenue sharing program" (that's really what they call it). In order to receive these discounts, your mail must be CASS certified, sorted, trayed, tagged, sleeved, and strapped... all services we provide.
To learn more about postage discounts and designing an effective mailer, visit the USPS's helpful Business Mail 101 resource page.
Print-Then-DistributeEver feel like there aren't enough hours in the day to accomplish everything you need to do? You're busy enough already. The last thing you need to worry about is finding the time to swing by your printer, pick up your mail pieces, and deliver them to the post office for distribution. Let us handle that for you. The folks in our mailing services department work closely with the Postal Service. We know all the ins-and-outs and can make sure your materials go out when you want them to... without any hassles, headaches, or delays. So relax. We have you covered.
Tab SealingTabs, sometimes called wafer seals, are a USPS requirement that must be applied to all self-mailers. Tabs prevent the open edge of your mailer from jamming the Postal Service's high-speed processing equipment. Our mailing services department can apply one or two tab seals easily as part of our inline mail processing capabilities. Choose clear plastic, paper, or customized tabs to complement the design of your mailing piece.
EDDM MailingsThis is a great way to market your brand or store targeting specific areas, streets, zip-codes. We will print, package, print all the forms required by the USPS, and deliver to post office. Print, Create List, and Mail all in one!
Graphic DesignOur professionally trained graphic designers are computer artists who know how to use their creative abilities to improve the look of your printed projects.
Creative use of color, typography, photos, and illustration can dramatically improve the effectiveness of your project. Good design can help create a favorable impression that makes your company and its products stand out in the crowd.
Our designers are skilled at creating attention-getting brochures, sell sheets, booklets, manuals, and newsletters. They also specialize in the creation of business forms and all types of workplace documents.
Creative WritingThere’s something to be said about having your marketing materials and company communications written by people that have a way with words…it’s a good idea!
At our printing firm, we offer top-notch creative writing services geared toward making you look good on paper. Whether you need to overhaul an outdated brochure or feature a fresh new product or service, our team of writers is ready for the challenge.
Sometimes when your creative juices stop flowing, it’s best to use someone else’s juice.
Logo DesignYour company's logo communicates with your customers and prospects in a silent but extremely powerful way. In many cases, your logo is the first thing people will notice about your company, and the impression they get at first glance may determine their future interest in your company.
The bottom line is, if you are a professional company, you need a professional logo. Our innovative team of designers would love to work with you to refine or recreate a logo for your company that is sure to send the right message.
PhotographyAdding photos to your company's brochures and flyers can be a great way to get prospective customers interested in your products. In addition to meeting all your printing needs, we can take the pictures you need to complete your desired look. Our digital photography equipment enables us to set up a photo shoot for your products, which saves you a trip to a photographer, and keeps your entire project under one roof. We would be happy to provide this service for you, just let us know what you need and we will work with you every step of the way!
ProofreadingMisspelled words, poor punctuation, and glaring grammatical errors can damage your credibility and hurt your professional image. While software spellcheckers can catch many simple mistakes, others require a keen eye and expert understanding of proper English grammar and usage. These are traits you'll find in the proofreaders at our printing firm.
Affectionately referred to as our "word nerds," our proofreaders are meticulous in what they do. Whether editing a multi-page newsletter or reviewing a single-page sales letter, we make sure our customers look—and sound—their best before they go to press.
WebsiteWebsite design requires more than just a keen sense of symmetry and balance. It also demands an understanding of how layout affects usability, perception, and the ways in which people will interact with you and your brand.
Our design team is well-versed in the principles of effective website design and experienced in creating powerful pages that draw people in and make a favorable impression.
So whether you need a simple landing page to accompany a QR code campaign or a full-blown website for your company, give us a call. We can help you look good in pixels...not just on paper.
Bundle Up!A strong first impression can open doors, create new opportunities and stimulate sales elevating your presence in the marketplace. ABC's Packaging Solutions can help you achieve all three with high quality printing and finishing such as UV coatings and varnishes, metallic inks or foils, embossing and custom die-cutting. A variety of packaging materials from paperboard to corrugated are available in all shapes and sizes. Don't know where to start? No worries, our CAD engineer, marketing and design team can guide you through a custom tailored solution or for a more cost-effective solution ask about our library of standard packaging templates.
Our packaging services are great solutions for B2B packaging, retail packaging, point of purchase displays, presentation packaging, boxes, mailers, slip cases and more! From prototype to finished product, our packaging consultants are here to point you in the right direction.